With a brief to step change and diversify their current New Zealand Story social videos, we worked with the team to fuse in unique music, fresh animation & design, and updated brand messaging against each of their 5 social pillars; sustainability, society, culture, innovation and creativity. The result was a reimagined template that celebrated the uniqueness of each theme, took on social best practice and landed a fresh suite of assets for the internal team to roll out across the globe via social.